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The "Follow Directions" short course equips entrepreneurs with the mindset, skills, and strategies to persevere and succeed in sales. Learn to convert leads, utilize digital methods, and understand the sales cycle for new and returning clients.

At the end of this course, learners will: Understand the African economic landscape and its relevance to the global economy, focusing on high-growth sectors in East Africa. Develop investment and business strategies specifically for Africa, learning how to navigate legal, cultural, and market entry barriers. Form cultural connections and gain insights into African traditions, social systems, and business practices that are crucial to building lasting relationships. Create meaningful partnerships with local stakeholders, businesses, governments, and organizations through SHIFT’s partner ecosystem. Utilize SHIFT’s LMS 2.0 tools to craft actionable business and investment plans, along with ongoing mentorship and resource access. Course Structure The course will span 6 modules and is designed for self-paced learning with live interactive sessions, expert guest speakers, and mentorship opportunities. Each module includes video content, assignments, downloadable guides, and quizzes to reinforce learning. Module 1: Understanding Africa's Economic Landscape Module 2: Investment & Business Opportunities Module 3: Cultural Connection & Integration Module 4: Forming Strategic Partnerships & Networks Module 5: Legal, Financial, and Policy Navigation Module 6: Implementing Your African Opportunity Plan Capstone Presentation: Each learner will pitch their African Opportunity Plan in a final presentation to SHIFT mentors and industry experts. Resource Library: A curated database of economic reports, market research, policy documents, and legal templates will be available for download. Next Steps: Graduates of this course will have direct access to SHIFT Enterprise Academy’s network of partners, including potential investors, business partners, and government contacts. Additionally, learners will have the chance to join SHIFT-led investment initiatives or cultural immersion trips through the SHIFT Tours & Travels program. This course prepares diaspora members to seamless