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Curriculum Structure for Advanced Business Model Design Learning Outcomes Master the Business Model Canvas: Learners will gain deep knowledge of the Business Model Canvas framework, including how to apply each section (value proposition, customer segments, channels, revenue streams, etc.) to various business models. Innovative Business Model Strategies: Learn how to design and evaluate innovative business models for various industries, adapting to market needs and leveraging emerging trends. Real-World Application: Equip learners with the skills to iterate on and refine their own business models based on customer feedback, market shifts, and operational challenges. Global Case Studies: Analyze successful and failed business models globally, with a focus on startups in East Africa, the US, and other emerging markets. Pitch-Ready Deliverable: By the end of the course, learners will develop a complete business model, accompanied by a pitch deck, ready for presentation to investors or strategic partners. Introduction to Business Model Innovation Deep Dive into the Business Model Canvas Designing Business Models for Scalability Business Model Innovation for Emerging Markets Pitching Your Business Model Tools and Resources Business Model Canvas Tool: Offering an interactive tool within the LMS where learners can develop and tweak their business models, collaborating with peers or mentors. Industry Reports and Market Analysis: Provides access to global and regional market insights (e.g., McKinsey reports, African Development Bank insights) to ground learners’ models in data. Guest Expert Webinars: Webinars featuring successful entrepreneurs, investors, and business model experts from Africa and beyond. Pitch Deck Templates: Downloadable pitch deck templates aligned with the business model framework learners are developing throughout the course.

This detailed course equips entrepreneurs from emerging markets, particularly East Africa, with the skills to create a compelling pitch deck that will captivate investors and secure funding. Designed in a modular, MBA-style format, it covers everything from storytelling to financial projections. The course blends theory with practical applications, including case studies, real-world examples, and mentorship opportunities. Course Overview Duration: 3–4 weeks (self-paced with optional live feedback sessions) Course Type: Digital (LMS-based) with a capstone project and live pitch feedback Target Audience: Entrepreneurs, startup founders, small business owners, and innovators seeking to raise capital in emerging markets Course Level: Intermediate to advanced Course Language: English Certification: SHIFT Academy Pitch Deck Certification upon successful completion Course Learning Outcomes By completing the course, participants will: Understand the components of a powerful pitch deck. Learn to craft an engaging story that resonates with investors. Effectively communicate their business model and financial projections. Tailor their pitch to different types of investors and funding rounds. Develop confidence in delivering the pitch and managing investor questions.