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In today's interconnected world, expanding your business beyond local borders has never been more important for African American and African entrepreneurs. Whether you're selling a product or providing a service, exporting opens the doors to untapped markets, driving revenue growth, brand credibility, and long-term sustainability. At SHIFT Enterprise Academy, we challenge our Enterprisers to think critically about wealth creation and economic empowerment, and exporting plays a significant role in achieving those goals. This blog post will guide you through the value of exporting, the benefits of going global, and the steps needed to break into international markets. We'll also highlight lucrative opportunities for African entrepreneurs, particularly in the East African Community (EAC), and offer mindset principles to help you embrace this exciting venture. The Benefits of Exporting: Why You Should Go Global Revenue Growth Exporting offers an opportunity to access larger, more diverse markets, which can significantly increase your sales. If your product or service is successful locally, imagine its potential in international markets where demand might be even higher due to less competition or different needs. A study by the International Trade Centre shows that African firms that export their goods or services grow faster, are more profitable, and create more jobs than those that don’t. For example, a clothing brand that finds saturation locally might discover a new niche in markets with high demand for African prints and designs. Market Diversification Relying solely on your domestic market can make your business vulnerable to economic downturns or market saturation. Exporting allows you to diversify, spreading the risk across multiple regions. This can safeguard your business from local economic challenges while capitalizing on opportunities elsewhere. By entering new markets, you ensure that your business remains stable and adaptable to global trends. Market diversification also means that as local economies fluctuate, you can maintain steady cash flow through international sales. Increased Brand Credibility Expanding globally elevates your brand's reputation. Customers and partners tend to trust companies that have successfully penetrated international markets. Exporting can position your business as a leader in your industry, opening doors to new partnerships, media attention, and even investment opportunities. For African American entrepreneurs, having a global footprint strengthens connections with the diaspora and builds bridges with other key markets. Furthermore, consumers worldwide are increasingly interested in authentic African products, making this an opportune time to elevate your brand globally. Key Export Markets for African American and African Entrepreneurs As African American and African entrepreneurs, the global market holds immense potential. Some regions stand out as particularly lucrative for export: The East African Community (EAC) Comprising Kenya, Uganda, Tanzania, Rwanda, Burundi, and South Sudan, the EAC is one of Africa's most dynamic regions. With a combined population of over 170 million and growing economies, the EAC presents numerous opportunities for entrepreneurs, particularly in agribusiness, technology, textiles, and renewable energy. These countries have made significant strides in trade integration, allowing easier access to intra-regional markets. The African Continental Free Trade Agreement (AfCFTA) also offers a platform for expansion beyond the EAC to the broader African continent. North America The U.S. and Canada are significant markets for African and African American entrepreneurs. The U.S., in particular, has a strong African diaspora, which provides a ready market for authentic African goods, whether it’s fashion, art, or organic food products. African Americans looking to export services like consulting, education, and IT also find the North American market receptive due to its high demand for expertise in niche areas such as cultural exchange, business development, and sustainable practices. The Middle East As one of the fastest-growing regions, the Middle East offers tremendous potential for African exporters. Countries like the UAE, Saudi Arabia, and Qatar have shown increased interest in African products, particularly in the realms of agriculture, textiles, and technology. These economies also have growing populations with high purchasing power, making them ripe for entrepreneurs looking to expand. Exports and Economic Empowerment At SHIFT Enterprise Academy, we believe that economic empowerment is key to uplifting communities. Exporting not only enables entrepreneurs to grow wealth, but it also promotes job creation and economic growth in home countries. For African entrepreneurs, exports provide an avenue to showcase local products on the global stage, driving demand for African goods and services. This, in turn, boosts local industries and contributes to national economic growth. When businesses expand into global markets, they create opportunities for others to follow. The more African entrepreneurs successfully engage in exporting, the more we build a robust ecosystem of wealth creation that benefits entire communities. The Export Process: Steps to Entering the Export Business Identify Potential Markets The first step is researching which markets are best suited for your product or service. Consider factors like market size, demand, competition, and regulatory requirements. For example, if you're exporting a unique fashion item, you may want to look into regions with a strong interest in African culture and fashion, such as North America, Europe, or the Middle East. Understand Target Audiences Identifying who will buy your product or service in foreign markets is essential. Create buyer personas based on demographics, cultural preferences, and spending habits. For instance, exporting African cuisine ingredients might appeal to diaspora communities and food enthusiasts in foreign markets. Develop an Export Strategy After identifying your market and target audience, craft a detailed export plan. This should include logistics, pricing strategy, regulatory compliance, and a marketing approach tailored to the international audience. Establish Trade Partnerships Leverage trade agreements such as the AfCFTA or US-Africa trade initiatives that offer preferential access to African products. Work with local embassies, trade organizations, and export promotion agencies to help navigate complex regulations and secure partnerships. Legal and Regulatory Compliance Ensure that your business adheres to international trade laws, customs requirements, and any certifications needed for your product. This includes ensuring compliance with both the exporting and importing country's regulations. Mindset Principles for Success as an Export Entrepreneur To succeed in exporting, a shift in mindset is crucial: Think Globally, Act Locally While it's important to cater to global markets, ensure your business remains rooted in the value systems and strengths of your local community. Exporting allows you to take your local solutions global, but never lose sight of your foundation. Embrace Risk Entering international markets involves inherent risks—currency fluctuations, cultural differences, and regulatory hurdles. However, developing resilience and adaptability will help you navigate these challenges successfully. Approach every market with a mindset that views challenges as opportunities for growth. Balance Growth with Expansion While exporting can fuel growth, it's essential not to neglect your local market. A balance between local operations and international expansion will allow for sustainable growth in both areas. Focus on gradual expansion, ensuring that your local market remains strong while you test international waters. Challenge Assignment: Conduct a Market Research Exercise Here’s your assignment: Choose three potential export markets and identify why they’re attractive for your business. Consider factors such as demand, competition, and market size. For each market, list at least two reasons that make it a viable export destination for your product or service. This exercise will help you start thinking about which markets hold the most potential for your business. At SHIFT Enterprise Academy, we’re committed to helping our Enterprisers succeed in the global marketplace. The journey into exporting can be transformative, driving economic empowerment for yourself and your community. Ready to go global? Let’s make it happen! Register for Becoming a Successful Export Entrepreneur short course

SHIFT Enterprise Academy is continuing its 'Best Year Ever' campaign with its first ever Youth Innovation Challenge. The initiative features youth and young adults from various nations age 18 - 25. June 17 - June 21, participants will engage with various lessons and practical applications related to The SHIFT Approach. The challenges ends with an idea competition July 6, 2024 LIVE on the SHIFT Enterprise Academy YouTube Channel. In addition to the Youth Innovation Challenge the next seven days are jammed pack with opportunities to engage with Team SHIFT. Each day at 6pm beginning today, Monday, June 17 at 6pm East African Time (4pm - Lagos, 10am - Houston) SHIFT will host LIVE dialogues related to real world applications and example of The SHIFT Approach. You can see that schedule below: SHIFT Week Events DAILY June 17 - June 21 at 6pm (Kampala) | 4pm (Lagos) | 10am (Houston) Monday, June 17, Baker Kabanda, AI and the Digital Economy Tuesday, June 18, Edson Niwamanya, A Path to Financing Early Stage Projects" Wednesday, June 19, Ethan Brisby, A Celebration of Excellence SHOWCASE Thursday, June 20, Jonathan Tease, Developing Winning Campaigns Friday, June 21, P Eugene Jackson  Critical Thinking: Robotics Systems SHIFT to take center stage at Kampala International Business Summit Later this week, SHIFT Enterprise Academy will be represented at the Kampala Business and Investment Summit happening at the Golf Course Hotel in Kampala, Uganda. If you are part of our community and in the Kampala area, join us as SHIFT will feature innovative projects from within its ecosystem on Day 2 of the Summit, June 21. On Day 1, June 20, our Founder, Ethan Brisby will moderate a conversation between Geoffrey Muwanguzi Country Manager of Afriven and Mellon Kenyangi Managing Director of NextGen Innovations Uganda. There is still time for last minute registration for the summit: https://afcedorg.com/attendance-kampala-business-summit For even more insights around SHIFT Enterprise Academy be sure you complete your membership on our site: https://www.shiftenterpriseacademy.com/plans-pricing Also, subscribe to our "Decision Makers Boulevard" newsletter for investment and business relations: https://decisionmakersblvd.beehiiv.com/ If that's not enough SHIFT for you, engage with us on our various social media channels where we connect with our community in different ways. This indeed is the Best Year Ever! We will see you around.

On May 24, 2024 the offices of M-Cash Uganda buzzed with excitement as they hosted a vibrant Meet and Greet event in partnership with the Women's Entrepreneurship Forum Africa (WEFA). This event, part of a year-long series organized by WEFA, aimed to raise awareness about M-Cash while bringing WEFA members together for relationship building purposes. The gathering brought together a diverse group of entrepreneurs, stakeholders, and young leaders, all eager to explore the evolving intersections of technology, finance, and agriculture. The focus of the evening was not only on networking but also on celebrating the innovative strides made by M-Cash in the agricultural sector. M-Cash, a pioneering financial technology company in Uganda, has garnered significant attention for its disruptive contributions to agriculture and financial inclusion. The company won the prestigious Disruptive Agricultural Technology (DAT) Challenge in 2019, securing funding from the World Bank to implement their groundbreaking Agrilink program. This program revolutionizes the way farmers access high-quality inputs, allowing them to place orders via USSD from a virtual marketplace. Edith G. Kutesa, the founder and CEO of M-Cash Uganda, took center stage to share her inspiring journey and the company's vision. With a rich background as an economist and development banker, Kutesa has held prominent positions, including Permanent Secretary of Finance Rwanda, MD & Chair of Rwanda Development Bank, and United Nations Resident Representative. Her leadership has been instrumental in driving M-Cash's mission to serve the unbanked population through innovative payment solutions. The event also showcased success stories from farmers who have benefited from M-Cash's Agrilink program. These personal accounts underscored the immense impact of disruptive agricultural technologies in enhancing productivity and competitiveness. Extension Officers, serving as a liaison between M-Cash and the farmers, were praised for their role in facilitating these connections and ensuring the smooth implementation of the program. Participants at the Meet and Greet expressed their enthusiasm for the work M-Cash is doing in paving the way for what is possible within Uganda's massive agribusiness supply chain. WEFA’s platform proved invaluable for members who were able to attend the event. The synergy between the M-Cash staff and WEFA members underscored the importance of designing an ecosystem where technology, finance, and entrepreneurship converge to drive tangible progress. As the evening concluded, attendees shared in a meal, and left with renewed inspiration and a sense of possibility. The event not only highlighted the dynamic work of M-Cash but also reinforced the critical role of platforms like WEFA in nurturing entrepreneurial endeavors. M-Cash Uganda is currently raising $5,000,000 to expand their reach in East Africa. Learn more about M-Cash on their website: https://www.mcash.ug/

Entebbe, Uganda - The recently concluded Entebbe International Business Summit, held at the heart of Uganda's commercial and military hub, drew in a crowd of eager entrepreneurs, industry experts, and government officials keen on tapping into Uganda's growing economic potential. The two-day event, hosted by the Africa Center for Economic Dialogue and the Entebbe Chamber of Commerce marked the fifth year of the summit and proved to be a resounding success, setting the stage for future business collaborations and investments in the region. One of the key highlights of the summit was the presence of Minister of Trade, Industry and Cooperatives, Hon. Mwebesa Francis, who attended at the request of Vice President Jessica Alupo. Francis expressed his contentment with the presence of so many young entrepreneurs at the event, and praised AfCED Executive Director Julius Nsubuga for his leadership. The event also saw esteemed speakers such as HE Muhammad Hassan Wazir, Ambassador to Uganda from Pakistan. Wazir's presentation shared valuable insights on Uganda and Pakistan trade relations. In 2022, Uganda exported $40.6M to Pakistan . Wazir commented that much of Uganda's exports to Pakistan are raw materials, which Pakistan adds value through its modern manufacturing processes and sells on the world market at a substantial mark up. He encouraged Ugandans to pursue value addition opportunities and extended an invitation for those in attendance to visit his home nation. The main products exported from Uganda to Pakistan in 2022 were Tea at $27.9M. Professor Charles Kwesiga, who's illustrious career as an industrial engineer in the United States led Uganda President Yoweri Museveni to invite him back to his homeland where he now is the Executive Director of the Uganda Industrial Research Institute. UIRI's core activities focus on establishing platforms for value addition; product development; process design; sourcing technologies; fabrication of machinery; managing processing plants; provision of SME outreach services; and business incubation. Kwesiga, left the country during the reign of Idi Amin, and was able to provided a historical overview of the development of Entebbe during his presentation. The atmosphere within the summit hall was described as electric, with over 40 vendors representing various entities, including tourism brands, banking institutions like ABSA Bank, and business development officers from companies like Britam Holdings. Nsubuga, remarked that this year's summit may have been the best one yet, reflecting the growing interest and enthusiasm surrounding Uganda's business landscape. He and John Mugabi Socrates, Chairperson of the Entebbe Chamber of Commerce each have walked side by side all five years of the Entebbe summit after first meeting at Kyambogo University. Professor Robinah Nanyunja, speaking on a panel related to spurring investment in Uganda, highlighted the need for capacity building and project facilitation to bridge the gap between investors and viable projects. She went on to invite attendees to join her organization, Pilot International and Women's Entrepreneurship Forum Africa, in their efforts to facilitate investment opportunities in Uganda. Nanyunja, a no nonsense businesswoman is quietly leading a surge in women involvement in large scale business operations throughout East Africa. Also in attendance was Ethan Brisby, the Founder of SHIFT Enterprise Academy. Brisby, an African American resettling in Uganda, introduced SHIFT Forward Centers, innovative mixed-use developments aimed at designing and developing sites in strategic locations around the country where residential, office, retail, and industrial uses are delivered within one site. The model is similar to modern development trends in live, work, play and will include a venture studio and research into robotics for industry. Brisby who spent ten years as a real estate professional in Texas prior to his time in East Africa, offered multiple investment opportunities for those interested in contributing to the development of these centers. As Uganda continues to evolve into a middle-income nation, events like the Entebbe International Business Summit play a crucial role in facilitating dialogue, networking, and real business outcomes. With agriculture accounting for a significant share of Uganda's export earnings and GDP, and the country's economy showing promising growth potential, there has never been a better time to explore business opportunities in Uganda. As the next investment summit is scheduled to be held in Kampala in May 2024, interested parties are encouraged to seize the opportunity to be part of Uganda's economic transformation journey. For those interested in exploring business opportunities in Uganda, the Uganda Investment Authority provides valuable resources and support to facilitate investment in key sectors such as agriculture, industry, and services. With a GDP per capita of USD 964 most opportunities are ground floor and there is much room for growth. Uganda may just be Africa's sleeping giant offering a promising environment for business growth and investment.

In the bustling streets of Kampala, amidst the vibrant tapestry of entrepreneurship and innovation, lies a powerful concept that holds the key to unlocking success for rural, women, and forward-thinking entrepreneurs alike: deep work. At the forefront of this transformative approach stands SHIFT Enterprise Academy, offering a beacon of hope and guidance for those seeking to overcome obstacles and propel their early-stage companies to new heights. Deep work, as defined by renowned author Cal Newport, refers to the ability to focus intensely on cognitively demanding tasks without distraction, thereby maximizing productivity and achieving exceptional results. In a world inundated with constant stimuli and digital distractions, mastering the art of deep work has become increasingly crucial for entrepreneurs striving to navigate the complexities of business ownership and innovation. For rural entrepreneurs facing the challenges of limited resources and infrastructure, deep work offers a pathway to efficiency and effectiveness. By immersing themselves in focused, uninterrupted periods of work, these entrepreneurs can harness their creativity and problem-solving skills to overcome obstacles and drive sustainable growth. Whether it's devising innovative solutions to agricultural challenges or expanding market reach through strategic partnerships, deep work empowers rural entrepreneurs to chart a course towards success. Similarly, for women entrepreneurs who often juggle multiple responsibilities and face systemic barriers to success, deep work provides a powerful tool for overcoming obstacles and realizing their full potential. By carving out dedicated time for focused concentration, women entrepreneurs can leverage their unique perspectives and talents to disrupt industries, drive innovation, and challenge the status quo. As they immerse themselves in deep work, they not only defy stereotypes but also inspire others to embrace their own entrepreneurial aspirations. Forward-thinking entrepreneurs, on the other hand, recognize the value of deep work in staying ahead of the curve and driving meaningful change in their industries. By allocating time for deep, concentrated thinking, these visionaries can identify emerging trends, anticipate market shifts, and capitalize on opportunities that others overlook. Through the disciplined practice of deep work, they cultivate a competitive edge that propels their companies to success in an ever-evolving landscape. At SHIFT Enterprise Academy, the SHIFT Approach embraces the principles of deep work as a cornerstone of entrepreneurial success. By providing aspiring entrepreneurs with the tools, resources, and guidance needed to cultivate deep work habits, SHIFT empowers them to overcome obstacles, solve complex challenges, and achieve their goals with precision and clarity. Pareto's 80/20 principle, which suggests that 80% of results come from 20% of efforts, underscores the importance of prioritization and focus in the pursuit of entrepreneurial success. Through deep work, entrepreneurs can identify and prioritize the most impactful tasks that drive results, thereby maximizing their productivity and efficiency. As acclaimed author Stephen Covey once said, "The main thing is to keep the main thing the main thing." In the realm of entrepreneurship, deep work enables leaders to stay focused on the main thing – their vision, goals, and strategies for success. By cultivating a habit of deep work, entrepreneurs not only sharpen their critical thinking skills but also enhance their ability to communicate effectively, inspiring confidence and trust among their teams, investors, and stakeholders. In conclusion, as we embark on this journey of deep work and entrepreneurial excellence, I urge you to take the first step towards unlocking your full potential. Join the SHIFT community today and gain access to the resources, support, and guidance you need to thrive in the world of entrepreneurship. Visit our membership page at SHIFT Enterprise Academy Membership and start your transformational journey towards success. Together, let's embrace the power of deep work and pave the way for a brighter, more prosperous future.

In a visionary quest to elevate Uganda's economic prowess, Morrison Rwakakamba, Chairman of the Uganda Investment Authority, has laid out an ambitious roadmap, eyeing a monumental leap from 50 billion GDP to 500 billion GDP Ugandan Shillings (UGX) by 2040. This audacious goal is not just a numerical feat but a strategic vision to recalibrate Uganda's economic trajectory, drawing inspiration from global case studies and embracing transformative models. Rwakakamba's assertion finds resonance in Uganda's National Development Plan and the innovative Parish Development Model. These blueprints underscore the pivotal role of industrialization in designing for sustainable economic growth. By strategically aligning with these frameworks, Uganda seeks to harness the latent potential within its borders and lay the foundation for a prosperous future. The case study nations in Southeast Asia - Vietnam, South Korea, Singapore, Malaysia, and Thailand - offer valuable insights into the transformative power of Foreign Direct Investment (FDI). These nations stand as testament to the dynamic impact of strategic investment, driving exponential growth, closing saving-investment gaps, and propelling human capital formation. By studying their trajectories, Uganda gains a roadmap for leveraging FDI as a cornerstone of its economic resurgence. Crucially, Uganda's land banking strategy takes center stage in this economic renaissance. With a sprawling land bank of 75 square miles dedicated to fully serviced industrial parks, Uganda positions itself as a beacon of innovation and growth. This visionary approach not only addresses infrastructure needs but creates fertile ground for value addition in agriculture, minerals, forestry, and knowledge-based industries. As Uganda charts its trajectory towards economic prosperity, the SHIFT Forward Centers emerge as timely options for generational change. These centers, intricately aligned with the Uganda National Development Plan and Parish Development Model in mind, epitomize innovation hubs. Ethan Brisby's expertise in real estate becomes instrumental in shaping these centers as dynamic spaces for research and development, especially in the fields of robotics for agriculture and manufacturing. The financial conversion from 50 billion to 500 billion UGX is not just a numerical ascent but a strategic imperative to stimulate economic activity, job creation, and inclusive growth. By drawing inspiration from the success stories of other nations, Uganda positions itself on the global stage as a burgeoning economic force. Consider key economic statistics of Vietnam as a Case Study Vietnam's economic transformation over the past few decades provides valuable insights into the potential impact of initiatives similar to SHIFT Forward Centers on economic growth, particularly in the agribusiness supply chain. GDP Growth Vietnam's GDP has experienced robust growth, averaging around 6-7% annually over the last decade. This growth has been driven by a combination of factors, including industrialization, export-oriented strategies, and a focus on key sectors such as agriculture. Agricultural Transformation Vietnam's success in agribusiness is evident. The country shifted from traditional farming methods to adopting modern agricultural practices, leading to increased productivity and export competitiveness. SHIFT Forward Centers in Uganda could replicate this success by promoting technological advancements and best practices in the agribusiness supply chain. Job Creation Vietnam's economic growth has been accompanied by substantial job creation. The transformation of the agribusiness sector contributed significantly to employment opportunities, absorbing the workforce and reducing unemployment rates. SHIFT Forward Centers in Uganda can play a pivotal role in job creation by supporting agricultural startups, processing industries, and related ventures. Foreign Direct Investment (FDI) Vietnam attracted significant FDI, particularly in export-oriented sectors. The government's efforts to create a favorable business environment and infrastructure development were key factors. SHIFT's focus on attracting investment and partnerships for its Forward Centers aligns with Vietnam's success in attracting FDI for economic development. Technological Advancements Vietnam embraced technological advancements, leading to increased efficiency and competitiveness. SHIFT's emphasis on research and development, especially in areas like robotics for agriculture, aligns with Vietnam's experience in leveraging technology for economic growth. Let's apply these principles and outcomes in a Ugandan context Implementing SHIFT Forward Centers in Uganda with a focus on strengthening the agribusiness supply chain can yield similar economic benefits: GDP Growth By modernizing agriculture and integrating technology into the supply chain, Uganda can experience increased productivity, leading to overall economic growth. Job Creation Promoting agribusiness startups and related industries through SHIFT Forward Centers can address unemployment, especially in rural areas, contributing to inclusive economic development. Foreign Direct Investment SHIFT's efforts to attract investment align with Uganda's goal of increasing FDI. Establishing vibrant Forward Centers can make Uganda an attractive destination for investors interested in agribusiness and innovation. Technological Advancements Leveraging technology within the agribusiness supply chain, as promoted by SHIFT, can enhance efficiency, reduce post-harvest losses, and improve the quality of agricultural products. Vietnam's economic success, driven in part by the transformation of its agribusiness sector, serves as a compelling case study for the potential positive impact of implementing SHIFT Forward Centers in Uganda. The key lies in strategic planning, technology adoption, and fostering a conducive environment for economic development. Further, in the crucible of ambition and opportunity, Uganda stands poised to rewrite its economic narrative, fueled by the indomitable spirit of innovation and progress. As the nation steers towards this monumental goal, guided by visionary leadership and strategic foresight, Uganda's journey towards economic prosperity becomes not just a possibility, but an inevitability. In the economic symphony playing on the global stage, Uganda's resounding notes signal a transformative ode to growth, development, and a promising future. About SHIFT Forward Centers SHIFT Forward Centers are visionary hubs of innovation, bringing to life the intersection of industry, robotics, and learning. They're destined to reshape East Africa's economic landscape, symbolizing SHIFT Enterprise Academy's commitment to fostering growth, knowledge, and community development. About SHIFT Enterprise Academy SHIFT Enterprise Academy pioneers transformative education, nurturing a new era of African innovators. From groundbreaking ventures to cutting-edge learning, we catalyze change. SHIFT Forward Centers exemplify our dedication to forging a prosperous, interconnected future. About Ethan Brisby Ethan Brisby, Founder of SHIFT Enterprise Academy, envisions a dynamic Africa where innovation and education converge. His leadership propels SHIFT's mission to create Forward Centers, hubs driving economic growth and shaping a brighter future for the continent.

SHIFT Enterprise Academy is proud to announce its participation in the upcoming Entebbe International Business Summit, scheduled to take place on March 14th and 15th, 2024, in Entebbe, Uganda. The summit serves as a pivotal platform for networking, collaboration, and learning across diverse sectors, embodying the spirit of growth and innovation in East Africa. A Platform for Growth and Collaboration Since its inception in 2019, the Entebbe Business Summit has been instrumental in creating spaces for connections and driving public-private collaboration. The summit has facilitated the emergence of vibrant business networks and provided unparalleled opportunities for entrepreneurs, businesses, and stakeholders to explore new avenues for growth and development. This year's summit promises to be even more impactful, with over 24 distinguished speakers from various fields including tourism, entrepreneurship, banking, energy, and investment management. Notable speakers include H.E. Jessica Alupo, Vice President of the Republic of Uganda, Ronald Kasolo, General Manager BRITAM Asset Managers, Varghese Thambi, Managing Director, Diamond Trust Bank (DTB), Prof. Robinah Nanyunja, President & Chair, Pilot International, and Ethan Brisby, Founder and President of SHIFT Enterprise Academy. SHIFT Enterprise Academy: Shaping the Future of Entrepreneurship As a featured speaker at the summit, Ethan Brisby will share insights into SHIFT's ongoing work in the region. SHIFT Enterprise Academy is committed to empowering rural, women, and forward thinking entrepreneurs and SME executives by designing for innovation through its comprehensive programs and initiatives. From providing education and mentorship to facilitating access to funding opportunities, SHIFT's ever evolving presence is poised to help further modernize the entrepreneurial landscape of East Africa. During the summit, Ethan will also unveil SHIFT's visionary project: the development of 'SHIFT Forward Centers' across the East African Community, starting with Uganda. Innovation Hubs for the Future SHIFT Forward Centers will serve as innovation hubs, driving research and development in robotics and other cutting-edge technologies. These centers will focus on industries such as agriculture and manufacturing, digitizing traditional practices and driving sustainable growth. Moreover, the SHIFT Forward Centers will house start-up and early-stage companies participating in the SHIFT Ventures program, providing them with resources, mentorship, and networking opportunities. Additionally, 'Forward Centers' will develop new programming for SHIFT's learning management system, designing for continuous learning and skill development. SHIFT Enterprise Academy is actively seeking partners, investments, grant funding and land to commence the development of these innovative centers, with Entebbe being identified as a strategic location due to its connectivity and conducive business environment. Join Us in Shaping the Future SHIFT Enterprise Academy is honored to be a part of the Entebbe International Business Summit and looks forward to engaging with stakeholders, sharing insights, and exploring opportunities for collaboration and growth. Join us in shaping the future of East African entrepreneurship! To register for the summit and networking dinner, please visit the official summit website. Don't miss this opportunity to connect, collaborate, and drive meaningful change in East Africa's business landscape. Together, let's shape the future of entrepreneurship in East Africa! To inquire about your organization's involvement with developing SHIFT Forward Centers throughout the East African Community, contact Ethan Brisby via email ethan.brisby@shiftenterpriseacademy.com

The vibrant city of Entebbe, nestled on the shores of Lake Victoria, is set to host the much-anticipated Entebbe International Business Summit on March 14th and 15th, 2024. This premier event, now in its fifth year, serves as a safe space for networking, collaboration, and innovation across diverse sectors in East Africa. With over 24 distinguished speakers from tourism, entrepreneurship, banking, energy, investment management, and policy, the summit promises to be a convergence of thought leaders, industry experts, and stakeholders from across the region. One of the keynote speakers includes H.E. Jessica Alupo, Vice President of the Republic of Uganda, who will shed light on the government's vision for economic growth and development. Additionally, speakers such as H.W. Fabrice Rulinda, Mayor of Entebbe City, and Professor Charles Kwesiga, Executive Director of the Uganda Industrial Research Institute, will provide valuable insights into the region's industrial landscape and investment opportunities. The Entebbe International Business Summit has evolved into a pivotal platform for fostering public-private collaboration and driving economic growth in East Africa. Since its inception in 2019, the summit has facilitated the formation of strategic partnerships, enhanced networking opportunities, and showcased the region's potential as a hub for investment and innovation. In recent years, East Africa has emerged as one of the fastest-growing economic regions on the continent, fueled by its youthful population, abundant natural resources, and strategic geographic location. With a growing middle class and increasing urbanization, the region offers a conducive environment for business expansion and investment. The summit's agenda includes panel discussions, keynote addresses, and networking sessions designed to explore emerging trends, address key challenges, and unlock new growth opportunities across diverse sectors. Participants can expect engaging discussions on topics such as sustainable development, digital innovation, and inclusive growth strategies. As East Africa continues to position itself as a global business destination, events like the Entebbe International Business Summit play a crucial role in maximizing economic growth, designing for collaboration, and driving sustainable development across the region. Stay tuned for updates and insights from the Entebbe International Business Summit as we explore the dynamic landscape of East African business and entrepreneurship. Confirmed Speakers at the Entebbe International Business Summit include: H.E. Jessica Alupo, Vice President of the Republic of Uganda H.W. Fabrice Rulinda, Mayor of Entebbe City Professor Charles Kwesiga, Executive Director of the Uganda Industrial Research Institute Varghese Thambi, Managing Director, Diamond Trust Bank (DTB) Justine Asiimwe, RDC, Wakiso District H.E. Muhammad Hassan Wazir, Ambassador of Pakistan to Uganda Prof. Robinah Nanyunja, President & Chair, Pilot International Ethan Brisby, Founder, President of SHIFT Enterprise Academy & Brisby Development Services Ronald Kasolo, General Manager BRITAM Asset Managers Julius Nsubuga, Executive Director, AfCED To register for the summit and networking dinner, please visit the official summit website. Don't miss this opportunity to connect, collaborate, and drive meaningful change in East Africa's business landscape.

In the dynamic landscape of economic development in East Africa, Julius Nsubuga stands as a visionary leader and the Executive Director of the African Center for Economic Dialogue (AfCED). Known for his tireless efforts in promoting economic dialogue and investment opportunities, Nsubuga has been instrumental in organizing some of the most ground-breaking business summits in the region. Nsubuga's summits unfold against the backdrop of a region grappling with economic challenges and opportunities. East Africa, marked by its rich diversity and untapped potential, has witnessed steady economic growth in recent years. However, there remains an imperative need to address infrastructural gaps, stimulate investments, and harness innovation for sustainable development. One of the flagship events under Nsubuga's leadership is the Entebbe International Business Summit, set to unfold in March 2024. As the one of the largest networking platform in Entebbe City, the summit brings together industry leaders, policy makers, development partners, entrepreneurs, and more. This event serves to orchestrate collaboration and growth, facilitating crucial discussions on sustainable development, digital innovation, and inclusive growth strategies. Nsubuga's impact extends beyond Entebbe, as evidenced by the Uganda and Kampala International Business Summits. The recent summit held in Jinja, Uganda in November 2023 garnered numerous delegates from diverse backgrounds, including entrepreneurs, business leaders, and public sector representatives. The theme, "Galvanizing Investments for Infrastructure Development," showcased the city's commitment to attracting investments in key sectors such as transport, housing, information technology, and social services. The focus on infrastructure development in the recent Jinja summit aligns with the broader regional agenda. East Africa is experiencing an infrastructural boom, with governments investing significantly in transportation, housing, and technology. These investments not only improve connectivity but also lay the groundwork for attracting foreign direct investment, aiding in job creation, and enhancing overall economic resilience. Previous speakers at AfCED investment summits include notable figures such as Eng. Kenneth Kaijuka, CEO of the National Housing and Construction Company, and H.E. Zaake W. Kibedi, Ambassador of Uganda to the United Arab Emirates. These events not only encourage dialogue but also create a conducive environment for forging partnerships and collaborations. Nsubuga's vision goes beyond individual summits; he aims to expand these impactful dialogues to other regions including Kenya, Rwanda, and bridging the gap into the Americans for inclusion of the greater diaspora. As a young leader on the African continent, his commitment to bringing stakeholders together for meaningful discussions reflects a dedication to driving investments not only in Uganda but throughout Africa. One of the hallmarks of these summits is the platform they provide for exhibitors, offering opportunities for onsite branding, selling, pitching, and networking. Exhibitors gain visibility and connect with potential customers and investors, contributing to the overall economic advancement of the region. These summits provide a unique lens into the investment climate of East Africa. The region's strategic location and economic potential make it an attractive destination for investors seeking new frontiers. By showcasing investment opportunities and creating avenues for global connectivity, Nsubuga's efforts contribute to positioning East Africa as a key player in the global economic landscape. In essence, Julius Nsubuga's leadership in orchestrating these summits transcends the conventional conference model. It becomes a dynamic force propelling East Africa toward sustainable economic growth, encouraging innovation, and positioning the region as a compelling destination for investments. As the summits unfold, they offer a glimpse into a region on the cusp of transformative change, with economic and financial insights illuminating the path forward. In acknowledging Julius Nsubuga and his team's tireless efforts, it is clear that these summits play a pivotal role in shaping the economic landscape of East Africa. With a focus on collaboration, dialogue, and investment, Nsubuga continues to be a driving force in fostering sustainable development and economic prosperity across the continent. To learn more about the upcoming Entebbe Investment Summit visit their website Partners in Progress SHIFT Enterprise Academy and the African Center for Economic Dialogue (AfCED) stand hand in hand in their shared commitment to drive investment and development across the African continent. Julius Nsubuga and SHIFT's Founder, Ethan Brisby, unite their efforts to forge a path toward sustainable growth and bridge the investment gap in East Africa and beyond.

SHIFT Enterprise Academy is proud to spotlight Primus Eugene Jackson, a trailblazing figure in aerospace engineering who spent an illustrious 42-year career at Honeywell Aerospace Technologies. Jackson's remarkable journey through the clouds of imagination to the cutting-edge projects at NASA makes him a living testament to the power of ambition, resilience, and intellect. From gazing at the sky as a child to contributing to major space endeavors, Jackson's story is one of determination and achievement. At the age of 18, his early employment at Honeywell marked the beginning of a legacy that touched critical projects such as the International Space Station, the Space Shuttle, and the Constellation Space Suit. Jackson's affinity for numbers and science, evident from his winning 5th-grade science project, set the foundation for a lifelong pursuit of knowledge and excellence. In a recent interview with SHIFT Enterprise Academy Founder and President, Ethan Brisby, Jackson shared insights into his incredible career. He delved into the challenges he faced as an African American in a field dominated by white Americans during the late 1960s. His experiences testing the Space Shuttle prior to launches, coupled with his pivotal roles alongside NASA, offer a unique perspective on the aerospace industry's intricacies. Retired but not resting, Jackson is now on a mission to inspire the next generation. His passion for teaching and his eagerness to explore opportunities within the robotics industry highlight his commitment to sharing knowledge. Jackson's journey resonates with SHIFT's mission of bridging the gap between Africans and African Americans, and his story serves as a beacon for those aspiring to reach new heights in their careers. To dive deeper into Primus Eugene Jackson's incredible life and career, don't miss his presentation on SHIFT's YouTube channel set to premier February 21, 2024 at 7pm EAT 10am CST. Gain insights into the aerospace industry, hear about overcoming adversity, and glean time-tested wisdom that transcends generations. Additionally, catch a one-on-one interview between Jackson and Ethan Brisby, where they delve into more personal aspects of Jackson's journey. Watch, learn, and be inspired by the extraordinary life of Primus Eugene Jackson. Join us on our YouTube channel and witness a story that encapsulates the spirit of ambition, resilience, and the relentless pursuit of knowledge. Visit SHIFT's YouTube channel to watch Primus Eugene Jackson's presentation and exclusive interview with Ethan Brisby. Let's soar to new heights together!

When I first travelled to East Africa in June of 2021, I did not know what to expect. I only knew the time had come for me to connect with the "African" part of my African American identity. I had to know what was on the other side. When I arrived, it instantly felt like home. I lived in Atlanta for college, and even that could not prepare me for this. In Africa, I found an entirely new civilization where people look like me, but they may speak a different language and see the world from a different perspective. Even with these glaring differences, the similarities and common mannerisms confirmed any doubt I may have had about where I came from. Africa is evolving into a beautiful space in my heart, especially East Africa where I have spent the bulk of my time. I have visited at least two weeks in Ethiopia, Kenya, and Uganda. I have gotten the most familiar with Uganda, a country full of life, opportunities, and natural beauty. Uganda is such a pure country. The people are as rare as I've seen in my 41 years of living and exploring. I recommend Uganda for people who want to experience a communal society and desire to learn and unlearn some cultural values about African life. Kenya boasts some of the most beautiful beach front views and exotic experiences just off the Indian Ocean. If not for the work I love so much in Uganda, I would live along the Kenyan Coast. Kenya's capital city, Nairobi is fast like New York, yet African enough to also feel subtle Houston vibes. I have spent roughly two months in Nairobi since 2021. The place is very international with various nationalities converging on the city which makes it a very diverse African choice from business pace to dining options. I recommend Kenya for people who want a bit more of a face paced modern vibe in the city or people who want to kick back at the beach life along the coast. I recently recorded a podcast episode called, "Preparing for your first trip to Africa." In the 30 minute commentary I provide a basic overview of steps needed to be taken to make your voyage a reality. I also give some tips and advice from my personal perspective on traveling international and travel in general, from flights options to negotiating price. I believe you will enjoy the short talk. The layout of the content is below, as is a link to the recording. I hope you will visit me here soon. Just call before you come, so I can be ready for you! In this LIVE event, you will learn some of the basic steps for making your first international trip. Special interest is paid to those taking their first trip to East Africa.  From securing your passport and visa to tips on choosing your travel route and selecting accommodations on the ground; this commentary is a first person perspective of making the trip to the other side.  Below is a breakdown of the content:  *Audio begins at 1:19 1:19 - 3:30 Intro 3:33 - 5:00 Personal First Trip Story 5:00 - 7:15 Making sure you have a passport to leave your home nation 7:16 - 9:18 Securing your visa to enter your destination 9:19 - 17:00 Mindset: Understanding where you are, and adjusting (Language barriers, air quality, food and restaurant experiences, negotiating price) 19:05 - 23:18 Choosing the flight route that's best for you 23:40 - 27:05 Defining safety, finding the best accommodations in each city/country 28:00 - 29:35 Transportation on the ground: To drive or not to drive 29:40 - 31:05 Closing - SHIFT Tours as a concierge service  Follow our channel for more insightful videos about traveling to Africa and SHIFT membership benefits.  All of our trips are for our members. Please inquire about membership here: https://forms.gle/djYUnLXcSf54M6Dv7 Follow SHIFT Enterprise Academy across social media: SHIFT Enterprise Academy Visit our website: https://www.shiftenterpriseacademy.com/ Subscribe to our newsletter: https://decisionmakersblvd.beehiiv.com/subscribe About SHIFT Enterprise Academy  SHIFT Enterprise Academy is a US based personal development consulting firm with an expanding footprint in East Africa. SHIFT majorly deals as an education technology company with online courses and trainings. Team SHIFT is a private members only group offering education, tourism, and investment opportunities to its members.  About the Founder & Show Host Ethan Brisby is an African American entrepreneur resettling in East Africa. He is an effective communicator who leads SHIFT trainings. Brisby is a native of Texas where he spent the last ten years working as a real estate broker, affordable housing advocate, and leading local community development initiatives. Ethan is an author and former host of Word on the Street Radio, of which he hosted from 2003 - 2007 before returning to college where he earned a B.S. in Urban Studies from Morehouse College. Brisby is also an alumnus of Texas A&M University where he earned a Master's degree in Land & Property Development. Ethan is a man of many talents always leading with his example. Connect with Ethan on LinkedIn:  https://www.linkedin.com/in/ethanbrisby/

Instagram, with its staggering 2.4 billion monthly active users, has become a powerhouse for businesses looking to make a mark in the digital landscape. Instagram marketing is not just a trend; it's a strategic approach to building brand awareness, connecting with your audience, and achieving your marketing goals. Whether aiming to boost brand awareness, connect with your target audience, or drive sales, Instagram provides a versatile space to make it happen. Key Strategies for Success Creating a Business Profile: Establishing a dedicated business profile on Instagram is the first step toward a successful marketing strategy. Learn how to effectively showcase your products and services by adding a business logo, a compelling business overview, and contact information. Content Creation: Visual content is the heart of Instagram marketing. Discover the art of strategically showcasing your offerings using photos, videos, and stories. Uncover the power of hashtags, geotags, and captions to enhance your content's discoverability to the target audience. Running Ads: Instagram offers a variety of ad formats, including photo ads, video ads, carousel ads, and story ads. Explore how leveraging these formats can widen your reach, increase visibility, and drive traffic to your website or landing page. Influencer Marketing: Collaborating with influencers can amplify your brand's reach and credibility. Understand how influencers with substantial followings can endorse your products or services, helping you connect with a larger audience. The ultimate goals of Instagram marketing go beyond mere likes and follows. Explore how businesses can leverage Instagram to build brand awareness, increase engagement, drive website traffic, and generate leads and sales. A strong presence on Instagram and active audience engagement set the stage for successfully achieving these marketing objectives. Instagram marketing is a journey, not just a destination. By mastering the strategies outlined in this guide, businesses can unlock the full potential of Instagram and establish a compelling online presence. Ready to embark on this exciting adventure? Enroll in the FREE Instagram Marketing Mastery Course by Team SHIFT and take the first step towards Instagram success! Enroll Now: [Link to Course]