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Are you interested in creating a niche Instagram or Twitter page, but not sure where to start? Do you want to use AI, digital marketing, and automation to build your following and monetize your community? In this post, we'll cover the steps you need to take to create a successful niche page on Instagram or Twitter, using tools that are accessible and easy to use, even if you're not very tech-savvy. Step 1: Identify Your Niche and Find Topics to Discuss The first step in creating a niche page is to identify your niche. What are you passionate about? What topics do you have expertise in? What do you want to share with others? Once you've identified your niche, you can use AI tools like Chat GPT to generate ideas for topics to discuss on your page. Chat GPT is a language model that uses AI to suggest related topics based on a keyword or phrase. For example, if your niche is cooking, you could type "cooking" into Chat GPT and it would generate related topics like "meal prep," "recipes," and "cooking hacks" that you could use for your posts. Step 2: Create Engaging Visuals Using Mid Journey To create engaging visuals for your niche page, you can use a tool like Mid Journey. Mid Journey is an AI-powered platform that allows you to create images and graphics easily and quickly, even if you're not a professional designer. You can use Mid Journey's built-in templates or upload your own photos to create stunning visuals that will grab your audience's attention. For example, if your niche is fashion, you could use Mid Journey to create collages of your favorite outfits or graphics that showcase your style. Step 3: Create SEO-Optimized Content with Chat GPT To attract more followers and drive engagement on your niche page, it's important to create SEO-optimized content that provides value to your audience. Chat GPT can help you generate captions, blog posts, and other SEO content that is tailored to your niche. For example, if your niche is health and wellness, you could use Chat GPT to generate captions for your posts like "5 Foods That Boost Your Immune System" or "10 Simple Yoga Poses for Stress Relief." Step 4: Use Canva to Create Customized Visuals Canva is another tool that you can use to create customized visuals for your niche page. Canva is a free, easy-to-use graphic design tool that offers a wide range of templates and design elements that you can use to create stunning visuals. For example, you could use Canva to create custom graphics that showcase your niche or to design a logo for your niche page. Step 5: Monetize Your Community Once you've established a following on your niche page and built a relationship with your audience, you can start monetizing your community. There are many ways to monetize your niche page, such as selling shoutouts, affiliate marketing, selling digital products, newsletters, or physical products. The key is to focus on providing value to your audience and building a loyal following before you start monetizing. In conclusion, creating a successful niche page on Instagram or Twitter requires a combination of creativity, AI, digital marketing, and automation tools. By identifying your niche, using AI tools like Chat GPT and Mid Journey to create engaging visuals and content, and using Canva to customize your visuals, you can build a loyal following and monetize your community. Don't be afraid to get creative and experiment with different tools and strategies to find what works PART 2: Consistency is the key to success when it comes to building a niche page on Instagram or Twitter. It may take time and effort, but with patience and persistence, your hard work will pay off. Here's a timeline that can give you an idea of how your niche page can grow and evolve over time: Within the first 30 days: Focus on creating quality content and engaging with your audience. Use Chat GPT and Canva to create content that resonates with your target audience and build relationships with other accounts in your niche. Don't worry too much about the numbers at this stage, but aim to post consistently and stay active on your page. By the end of the first 90 days: You should have a good sense of what type of content performs best and what your audience responds to. Use analytics tools to track your progress and adjust your strategy accordingly. By now, you should be seeing some growth in terms of followers and engagement, and you may be able to start monetizing your page through shoutouts or affiliate marketing. At the six-month mark: Your page should be well-established and growing steadily. Keep up the momentum by continuing to post consistently and engaging with your audience. You may also want to explore other monetization strategies, such as selling digital or physical products, or launching a paid newsletter. After a year: Your niche page should be a thriving community of engaged followers who trust and value your content. By now, you should have a good idea of what works and what doesn't in terms of content and monetization strategies, and you can continue to build on your success. Remember, building a successful niche page takes time and effort, but it's a journey worth taking. By following the steps outlined in this post and staying consistent, you can create a valuable asset for your brand and connect with like-minded people around the world.

The Crucial Role of Exceptional Customer Service and Best Practices for Handling Complaints and Negative Feedback In today’s competitive business environment, providing exceptional customer service is critical to building strong customer relationships. The role of customer service in building strong customer relationships cannot be overstated. Every interaction with your business contributes to customers' perception of your brand, and the quality of customer service they receive can make or break that perception. In this post, we explore the role of customer service in building strong customer relationships, the best practices for providing exceptional customer service, and how to handle customer complaints and negative feedback. The role of customer service in building strong customer relationships Studies have shown that customers are more likely to remember negative experiences with a company than positive ones. Research by New Voice Media found that U.S. companies lose over $62 billion yearly due to poor customer service. On the other hand, businesses that prioritize customer service and invest in it see significant returns. According to a Temkin Group report, companies earning $1 billion annually can expect to earn an additional $700 million within three years of investing in customer experience. Therefore, providing exceptional customer service is crucial for building strong customer relationships and ultimately growing your business. Best practices for providing exceptional customer service Providing exceptional customer service requires a combination of best practices and a genuine commitment to meeting your customers' needs. Here are some strategies to help you provide the best possible customer service: Train your team: Your customer service team should be knowledgeable, empathetic, and equipped to handle various situations. Train them on best practices, company policies, and product/service details so they can answer questions and resolve issues effectively. Be available: Make it easy for customers to reach you by providing multiple channels for support (e.g., phone, email, chat) and displaying your contact information on your website and social media platforms. Be sure to respond to inquiries promptly to show that you value your customers' time. Personalize interactions: Address customers by name, listen actively to their concerns, and show that you understand their unique needs. That can help build trust and rapport, ultimately leading to stronger customer relationships. Go above and beyond: Consider ways to exceed your customers' expectations. For example, you could offer a personalized recommendation, provide extra resources or support, or follow up after purchase to ensure satisfaction. Use customer feedback to improve: Pay attention to customer feedback (both positive and negative) and use it to improve your products/services and customer service processes. This shows that you value their opinions and are committed to providing the best possible experience. By implementing these best practices, you can provide exceptional customer service that sets your business apart and builds strong customer relationships. How to handle customer complaints and negative feedback How a business handles customer complaints and negative feedback can significantly impact the customer's perception of the company. Mishandling a complaint can lead to a loss of business, negative reviews, and a damaged reputation. On the other hand, handling complaints effectively can turn an unhappy customer into a loyal fan. When a customer has a complaint or provides negative feedback, it is essential to respond promptly and respectfully. Ignoring a complaint can lead to the customer feeling unheard and dismissed, escalating the situation. Instead, acknowledge the complaint and offer a solution to resolve the issue. Empathy and a willingness to find a solution can go a long way in de-escalating the situation and turning the negative experience into a positive one. It is also crucial to document complaints and negative feedback to identify any recurring issues or areas for improvement in the business. Use this feedback to implement changes and improvements that can prevent similar complaints from happening in the future. Additionally, keeping track of complaints and resolutions can provide valuable insights into the customer's needs and preferences, which can be used to improve the overall customer experience. Training customer service representatives to handle complaints and negative feedback effectively is essential. Provide them with the tools, resources, and training they need to handle challenging situations calmly and professionally. It is also important to empower them to make decisions and take action to resolve issues without having to escalate the situation to a higher authority. Learn more about customer relationships in our guide. Have you had any memorable experiences with customer service, positive or negative? How did those experiences impact your perception of the company? Do you have any additional tips for providing exceptional customer service or handling complaints effectively? Please share your thoughts and experiences in the comments below.

Learn how to cut unnecessary costs, negotiate bills, and take advantage of free activities to save money, as well as ways to earn extra cash through selling items online or freelancing. Effective money management isn't just about earning more money, but also about spending wisely. One of the most important aspects of financial management is learning how to reduce expenses. This post provides tips and tricks for reducing expenses and cutting unnecessary costs to save money. Tips for Reducing Expenses Money management is not just about earning more money, but also spending wisely. Reducing expenses is a critical step in achieving financial goals. Tracking your spending is important to understand where your money is going. Making a shopping list, using coupons and discount codes, cutting cable TV and eating out less, and shopping around for better rates on insurance and utilities are practical tips for reducing expenses. Cutting unnecessary costs such as gym memberships, subscriptions, and daily coffee runs is important because small expenses can quickly add up and eat into overall financial stability. Heading #: Cutting unnecessary Costs Heading #: Increasing Income Heading #: Conclusion Cutting Unnecessary Costs Identifying areas where you can cut back expenses can involve reviewing your spending habits and figuring out where you can reduce or eliminate unnecessary expenses, such as eating out or shopping for non-essential items. Canceling subscriptions and memberships that you don't use can help you save money each month and avoid paying for services you no longer need or benefit from, such as gym memberships or streaming services. Looking for free activities in your community instead of spending money on entertainment can help you have fun and socialize without breaking the bank, such as visiting local parks, museums, or attending free events. Cooking at home more often instead of dining out can save you a significant amount of money each month, as well as allowing you to control the ingredients and nutritional value of your meals. Making coffee at home instead of buying it at a cafe every day can add up to substantial savings over time, and can also be a way to reduce waste by using your own reusable cup and avoiding disposable cups. Increasing Income Sell items you no longer need online through websites like eBay, JiJi, Jumia, or Craigslist: If you want to increase your income, selling items you no longer need online is a good place to start. You can use websites like eBay or Craigslist to sell your items quickly and easily. Look around your home and see what you have that you no longer use or need, such as clothing, electronics, or household items, and list them for sale online. You can use the money you make from these sales to pay off debt, build an emergency fund, or invest in something that will generate more income for you in the future. Freelance to earn extra cash: If you have a marketable skill, such as writing, graphic design, or programming, you can use it to earn extra cash by freelancing. Freelancing involves offering your services on a project-by-project basis to clients who need them. You can find freelance opportunities on websites like Upwork or Fiverr, or you can market your services to people in your network. Freelancing can be a great way to earn extra money in your spare time, or you can turn it into a full-time business if you have enough clients and work. However, it's important to note that freelancing can be competitive, so it's important to have a strong portfolio and marketing strategy to stand out from the crowd. Conclusion By utilizing these outlined tips, you can take meaningful steps towards improving your financial situation and working towards your long-term goals. There are many more strategies and techniques that you can employ to further maximize your savings and income potential in different ways. By exploring our comprehensive guide on personal finance, you can gain access to a wealth of valuable insights and advice, including tips for budgeting, investing, and building wealth over time. With this knowledge at your disposal, you can set yourself up for a more prosperous future and achieve the financial stability and security that you deserve.

My name is Marcelin Nyakura, a Congolese from the Democratic Republic of the Congo. Recently, I graduated with a Bachelor in Business Administration from Livingstone International University in Uganda. Soon thereafter, I enrolled in SHIFT Enterprise Academy, and experienced positive life changes. In January 2022, I started my entrepreneurial journey with SHIFT where I was part of an intensive six-part series of training, “Launching into E-commerce.” At the close of the cohort, I was fortunate to be one of four finalists at the winter pitch competition. I emerged as the winner of the pitch competition with my exciting entrepreneurial idea to launch an online book translation service. My team and I are working to provide academic books in languages the community where I live is familiar with. My alignment with SHIFT is helping live out one of my favorite Nelson Mandela quotes, “Nothing in life is worthwhile unless we take risks,” It was in my Entrepreneurship course at Livingstone that my lecturer, Mr. Oloba introduced me to SHIFT Enterprise Academy. He made me think of what I refer to as “the dreams that can’t match reality, theory.” Yet, as he says, "theory plus practice makes reality." During the entrepreneurship course and using what I learned during SHIFT Enterprise Academy, I discovered what practice looks like—the concept of “risk”: being a student abroad and using some of the money for my accommodations to venture into a business. I knew I wanted to start a business and solve a problem; I just did not know how. I had very little clarity about what methodology would work for me in my situation. On the day, Mr. Oloba told the class about SHIFT, he proposed that SHIFT is something everyone can gain from, and challenged the entire class to join the "Launching into E-Commerce" training. What was most intriguing was the chance to win $500 for my business. I accepted the challenge, and that's when I met SHIFT Enterprise Academy. Here, I met ambitious competitors, some of who were my classmates. I took as much as I could from the weekly interactive lessons to design my business plan. I believe it was my diligence that helped me win the competition. In developing my plan and pitching my idea I used the SHIFT Pillars, "Thinking Accurately" and "Following Directions," just as taught by Professor Ethan Brisby in the weekly SHIFT lessons. At the close of the pitch competition, and after I showed my business could be viable and ready to launch, I was awarded 500$ to continue my entrepreneurial journey. Months later, SHIFT linked me to AtkCo, an agile coordination company based in Chicago, USA for a paid internship in Marketing. This has allowed me to learn and apply new skills in this domain for real-world problems and gain more insights into my business development plan. Marc applied the SHIFT approach to help him get from where he was, not knowing what he'd do after graduating; to being closer to where he wants to be. You too can apply the SHIFT Approach to transform your life.

Entebbe, Uganda - SHIFT Enterprise Academy, a Texas-based social enterprise, is excited to announce it recently completed "SHIFT Launch Pad," a three-day intensive business accelerator in M'Bale, Uganda, on December 28, 29, and 30, 2022. This year's boot camp theme was "Time is money, and mindset determines how you use both." Led by its founder, Ethan Brisby, the boot camp was held on the grounds of LivingStone International University in liaison with the school's administration. All of the 12 invited Enterprisers completed "Launching into E-Commerce," a five week virtual training which teaches the pillars of SHIFT. Nine of the 12 are finalists of one of the three SHIFT pitch competitions held since October 2021. During the boot camp, "Enterprisers" as SHIFT refers to its community members were challenged to think critically and in ways that can helps them get 'from where they are now to where they want to be in the future.' Sectors represented at the event range from media to beauty to agriculture to tourism. During the highly interactive Launch Pad event, Enterprisers faced the sometimes-challenging task of building out a complete business plan with measurable financial projections. The East African founders received hands on guidance to create detailed financial projections, including revenue and expense forecasts, cash flow statements, and sales strategies. “The aim of SHIFT Launch Pad is to prepare this cohort of Enterprisers to go from idea to market. Then be able to pitch investors in 2023 that can help them scale within 18 months, Brisby stated. "I tell this group all the time they are the vanguards of what SHIFT will do here in East Africa and beyond.” One of the key takeaways for many Enterprises is the team building exercises. One such activity created teams of four with each individual pitching a product launch event idea to their team. Then teams selected one event to plan using practical business and market data. Through this exercise, attendees describe walking away with lessons in time management, event planning, and teamwork. Launch Pad ended with each Enterpriser sitting down for a discussion with Brisby to share insights about how SHIFT is impacting their life and their outlook on business. During these discussions Enterprisers describe the experience as "very magical," "mind triggering," and "mind shifting" again and again. About SHIFT Enterprise Academy SHIFT Enterprise Academy is a hybrid social enterprise and personal development consulting firm based in the USA with programming in Africa. SHIFT identifies young adults and helps them develop the mindset to solve problems in their community using the 'SHIFT Approach. The SHIFT Approach is rooted in the SHIFT pillars; Save your money, Help your family, Imagine your goals, Follow directions, and Think accurately. Assorted photos from SHIFT Launch Pad held December 28, 29, 30, 2022 in Uganda

After a five-week program Launching into e-commerce, it is finally time to wrap up the 2022 summer cohort with a WIN. It has been a mixture of hard work and learning of new practical things that help you to have what it takes to get to the next level of entrepreneurship. My name is Yvonne Kiambi, the founder of 360° Interiors, which emerged as the recently completed pitch competition winner. My journey with SHIFT has been full of discoveries and learning of new things through the 'Five Pillars of SHIFT'. When I joined, I did not have much grasp of the business world, or maybe starting my own business. But as time went on, my mindset SHIFT-ed and I gained a new perspective. Along the way, I have exposed myself to books and educational materials, and one of the interesting things I've come across is priming. Priming occurs when a stimulus, such as an image, word, or idea, activates the part of the brain responsible for perceiving and reacting to it, making you pay attention to it more closely. The concept of priming explains how certain actions, words, or experiences can influence your perception, behavior, and goals. Most of the time, this occurs unconsciously. However, it can be used to alter your attention in a way that's most beneficial to you. Priming can be effective in orienting your brain to what you want, as well as what you don't want. Simply, when you prime for success, then success is coming your way as you work towards it. Over the program, I also got a chance to work with the amazing team at SHIFT Enterprise Academy and I have a view of the ins and outs of how the organization works. Let's just say that it's impressive. A high level of coordination and planning makes the experience at SHIFT feel seamless. My leadership skills were revamped as a result, and I can confidently say that I am ready to head out into the world and positively impact others. Finally, special thanks to the entire SHIFT team for bringing this amazing program to us the young people and helping us navigate the entrepreneurship world. For the incoming October cohort, it's your time to step into the next level of knowledge. As Ethan Brisby, the founder of SHIFT, says, "Bring your own energy." About SHIFT Enterprise Academy. SHIFT Enterprise Academy is a hybrid social enterprise and personal development consulting firm based in the USA with programming in Africa. SHIFT identifies young adults and helps them develop the mindset to solve problems in their own community using the 'SHIFT Approach.' The SHIFT Approach is rooted in the SHIFT pillars; Save your money, Help your family, Imagine your goals, Follow directions, and Think accurately. About" Launching into E-Commerce". Launching into E-Commerce is the signature program offered through SHIFT Enterprise Academy. The program features six weeks of training in a virtual classroom. Enterprisers are challenged to use the SHIFT Approach to launch or expand their businesses using digital marketing techniques. At the end of each quarterly cohort, Enterprisers enter into an idea's competition competing for a seed funding. All Enterprisers receive ongoing consultancy services. This program is currently underwritten by the support of "Friends of SHIFT."

As the SHIFT Summer Cohort - 2022 is coming to an end, I feel equipped and ready to go out into the world and make an impact, both in my personal life and the entrepreneurship industry. Furthermore, after being given a chance to experience what happens behind the scenes in making SHIFT possible and interacting with the staff, nothing could have made me happier as my leadership skills have grown. One of the interesting topics that we discussed over Week 5's Think Accurately was on distractions. Distractions are enemies of success, not just in the entrepreneurial world, but also in personal life. To build up something substantial, you need to remain focused on the task at hand and do it to completion to achieve the desired results. Getting away from distractions can help you think clearly and focus on your inner thoughts, which can help you listen to your intuition and improve your performance. Unfortunately, our modern world mostly prevents this from happening. This is where the presence of mind comes in. The presence of mind is a bridge between your intelligence and feelings. It allows you to connect both of these elements to create balanced energy for any situation in life. The ability to recognize your feelings and thoughts and to foster greater consciousness is the presence of the mind's most significant function. With the presence of mind, you can remain attentive at the present moment. In certain ways, it has an advantage over a mind solely thinking of the long future. That's only because you can't accomplish long-term objectives without putting in the work now. You must give everything you have to whatever you're doing right now if you want to succeed in life. And to me, this is a major stepping stone in an entrepreneur's journey. For my final thoughts, I would like to sincerely thank the entire SHIFT team for putting together the Launching into e-commerce program, especially the founder, Ethan Brisby. This program has nurtured and given me both the space and the knowledge to build on my business, 360° Interiors, an interior design business based in Nairobi, Kenya. Cheers to a beautiful ending and an amazing beginning. Yvonne Kiambi.

Every success story has a beginning, and I believe that as a young person, SHIFT Enterprise Academy is where mine is. My name is Yvonne Kiambi, a student at the Jomo Kenyatta University of Agriculture and Technology in Kenya. Currently, I am pursuing a degree in Real Estate. Like many college students, my exposure to the business world has always been quite limited. Nonetheless, a lot of times, I have thought about starting a business, but I was ill - equipped and that kept me procrastinating. It has been two weeks since I joined the SHIFT summer cohort - 2022 under the theme "Launching into E-commerce," and my perspective on entrepreneurship has completely pivoted. I have come from thinking that being an entrepreneur, especially in the East African market, is quite far-fetched and limited to “certain” people to being equipped, ready and excited to learn and start my own online business. Read: The SHIFT Impact: A conduit to change I believe that SHIFT is a revolutionary organization and a priceless opportunity for me and many young people across Africa. With the right effort, time and dedication, you can learn and acquire the right e-commerce skills. Over the remaining four weeks, I cannot wait to dive more into e-commerce, especially digital marketing, with the leadership of Ethan and his team. “Action is the foundational key to all success.” - Pablo Picasso About SHIFT Enterprise Academy SHIFT Enterprise Academy is a hybrid social enterprise and personal development consulting firm based in the USA with programming in four countries. SHIFT identifies young adults and helps them develop the mindset to solve problems in their own community using the ‘SHIFT Approach.’ The SHIFT Approach is rooted in the SHIFT pillars Save your money, Help your family, Imagine your goals, Follow directions, Think accurately. About ”Launching into E-Commerce” Launching into E-Commerce is the signature program offered through SHIFT Enterprise Academy. The program features six weeks of training in a virtual classroom. Enterprisers are challenged to use the SHIFT Approach for the purpose of launching or expanding their business using digital marketing techniques. At the end of each quarterly cohort, Enterprisers enter an idea’s competition competing for seed funding. All Enterprisers receive ongoing consultancy services. This program is currently underwritten by the support of “Friends of SHIFT.” Learn about the privilege of underwriting with SHIFT Enterprise Academy. mail: shiftenterpriseacademy@gmail.com

As part of the SHIFT summer cohort - 2022, I have gained so much knowledge on how to start and run my own business. In this week's class, Imagine Your Goal, I was captivated by one particular topic we discussed, and that is "Visualization." Visualization is creating a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. Why is this important? Visualization is useful because it gives your business a clear focus and it can also stop you from heading to the wrong direction. Could the simple act of imagining a successful act possibly lead to greater success in real life? Well, according to science, yes, it does. Visualization works because the neurons in our brains are capable of perceiving and interpreting images as if they are real-life actions. When we visualize an image, the brain activates a certain region called Hippocampus that creates memories. This region then tells our neurons to perform the action. This new neural pathway then guides our body in a way that is consistent with what we've imagined. Amazing, right? So, exactly how can you visualize achieving the right results? Right from the get-go, visualization is something that we do daily. For instance, as you plan for your outfits, you mostly have a vivid image of the outfit you want to wear even before you look for it in your closet. The same applies to your business. You should create a mental imagery of what you are planning to achieve and what your business will look like in the future. However, note that visualization is a skill that needs to be practiced. One of the most important factors that you can consider when it comes to becoming successful is having a habit of visualizing success. So, don't think that you can just sit back and dream about your life as if it will automatically improve. Instead, picture visualization as a tool you can use to reach your goals and improve yourself. It does not replace hard work, being loyal to yourself, and being surrounded by people who are genuinely interested in helping you reach your best.

Emaru John Julius has been part of SHIFT since 2021 when he first attended the "Launching into e-Commerce" program. However, that is not where his contact with entrepreneurship and online business actually begins. Here is his story; My name is Emaru John Julius from East Africa, Uganda, Teso Region. I'm from A family of seven children; five girls and two boys, located in the North Eastern part of Teso, Kapelebyong district. Being the second last born and the first boy to my mother, I got a chance to attend primary and secondary schools and became the first person to graduate from the university in our family. After graduating in 2016 with a Diploma in Animal Production and Management from Busitema University, I returned home and started a new life outside school. However, I had no job and business, so I ended up occupying my time with home duties and being on social media especially Facebook, in my free time. During this free time on social media, I landed on a Facebook page, Alliance in Motion Global, run by Mr. Nobert Isles from Philippines in 2017. After messaging him for more details, this was the start of a friendship that introduced me to many online webinars about persuasion and online marketing strategies. Along the way, I got to work with Wonderlube Racing Oil from Philippines as the East African marketing director for three years while marketing this new organic product worldwide. Mr. Nobert later introduced me to other companies such as NextGen International, Em Earth, and S.K Gold LLC Dubai as their online marketer. All these businesses created a great relationship between me and the business world. I learnt a lot of marketing strategies, business language, the power of persuasion, and success stories from many huge businessmen and women worldwide. Along the way, I got the chance to be part and parcel of SHIFT Enterprise Academy since 2021. The ”Launching into E-Commerce” SHIFT cohort classes I attended shaped my vision, my attitude and my courage to start up a business that will benefit the entire world. Thanks to Mr. Ethan Brisby, the founder of SHIFT Enterprise Academy for giving the world, including me, an opportunity to join the global online business to make a change and shift our minds from where they are to where we dream of being. Kudos! About SHIFT Enterprise Academy. SHIFT Enterprise Academy is a hybrid social enterprise and personal development consulting firm based in the USA with programming in four countries. SHIFT identifies young adults and helps them develop the mindset to solve problems in their own communities using the ‘SHIFT Approach.’ The SHIFT Approach is rooted in the SHIFT pillars; Save your money, Help your family, Imagine your goals, Follow directions and Think accurately. About ”Launching into E-Commerce”. Launching into E-Commerce is the signature program offered through SHIFT Enterprise Academy. The program features six weeks of training in a virtual classroom. Enterprisers are challenged to use the SHIFT Approach to launch or expand their businesses using digital marketing techniques. At the end of each quarterly cohort, Enterprisers enter an idea’s competition to compete for seed funding. All Enterprisers receive ongoing consultancy services. This program is currently underwritten by the support of “Friends of SHIFT.”

Engule Bern is the founder of Saben Foods, a for-profit social enterprise integrating hundreds of the last mile small producing farmers into sustainable supply chains in Northern Uganda. He is among 15 young adults selected for the SHIFT summer cohort - 2022, “Launching into E-Commerce,” benefiting immensely from the business incubator/accelerator program. Here is his story; My idea for Saben Foods came about because most remote farmers in Uganda do business in disorganized food markets with limited transport, lack of finance for aggregation, and no connection between producers and final buyers. Farmers are often forced to sell to middlemen for low prices, busy urban food retailers, 80% of whom are women, struggle to find a reliable supply of high-quality and traceable produce, and rural employment opportunities are limited. Unhindered internet access is now no luxury but a necessity in daily business transactions worldwide. Saben Foods plans to leverage digital and mobile technology to offer a distribution platform for most remote small-producing farmers and a purchasing center for busy urban food retailers. SHIFT Enterprise Academy incubation has allowed us to gain valuable insights from key experts. We really enjoy the diagnostic panel as they make us reason deeply and strategically in areas of managing, pitch deck presentation, and venture structures. I’m encouraging every budding entrepreneur to register for soon-opening cohorts to learn business development from a world-class mentorship program. About SHIFT Enterprise Academy SHIFT Enterprise Academy is a hybrid social enterprise and personal development consulting firm based in the USA with programming in four countries. SHIFT identifies young adults and helps them develop the mindset to solve problems in their own community using the ‘SHIFT Approach.’ The SHIFT Approach is rooted in the SHIFT pillars; Save your money, Help your family, Imagine your goals, Follow directions, and Think accurately. About ”Launching into E-Commerce” Launching into E-Commerce is the signature program offered through SHIFT Enterprise Academy. The program features six weeks of training in a virtual classroom. Enterprisers are challenged to use the SHIFT Approach to launch or expand their businesses using digital marketing techniques. At the end of each quarterly cohort, Enterprisers enter an idea’s competition competing for seed funding. All Enterprisers receive ongoing consultancy services. This program is currently underwritten by the support of “Friends of SHIFT.”

M’Bale, Uganda needs our help. Many people were already struggling mightily with the ongoing global economic downturn, including supply chain lapses. Now, a nearly weeklong terrestrial rain fall has claimed the lives of nearly 30 people and caused thousands to be displaced. The region needs you to seize this moment to help provide care packages; food, clothing, medication, and bedding. The easiest way to give in the US is via Cash App: $shiftenterprises You can also visit our website: www.shiftenterpriseacademy.com click on the “Our Impact” tab, and scroll down to our Donor Box link. About SHIFT Enterprise Academy SHIFT Enterprise Academy is a hybrid social enterprise and personal development consulting firm based in the USA with programming in four countries. SHIFT identifies young adults and helps them develop the mindset to solve problems in their own community using the ‘SHIFT Approach.’ The SHIFT Approach is rooted in the SHIFT pillars Save your money, Help your family, Imagine your goals, Follow directions, Think accurately.